Style Old Money


The refinement of yesterday, revisited for today.

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Adopt the art of the Old Money Man


Old Money Style for Men is not just about looks, but a statement of values: quality, heritage and unmatched craftsmanship. Make every outfit an expression of your personality, with a touch of timeless elegance.

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Cardigan Zippé | Old Money
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Frequently Asked Questions


Mastering Old Money : Elegance and Heritage for the Modern Man

In the cobblestone streets of ancient cities, where every wall tells a story, the Old Money Style stands out as a symbol of understated elegance and timeless refinement. Rooted in the traditions of European and American aristocracy, this style goes beyond fleeting trends to reflect a historical and cultural legacy passed down from generation to generation. Fashion houses such as Ralph Lauren and Brooks Brothers perfectly embody this return to classic values, with quality pieces and careful tailoring.

What is Old Money Style?

Old Money Style is more than just a fashion statement. It is a way of life that values ​​quality over quantity , understated elegance over ostentation. Inheriting the sartorial traditions of the 19th century British and American elite, this style reflects values ​​such as sobriety , minimalism , and discretion . As seen in popular shows such as Gossip Girl and the Ivy League, this style is synonymous with class and sophistication without ever being ostentatious.

The Golden Rules of Old Money Style

  1. Minimalism above all : The Old Money style favours simplicity. Less is more. Choose classic cuts and quality garments that will last you for years to come. Here, each piece must be carefully chosen, favouring effortlessly elegant outfits, such as those offered by the tailors of Savile Row .
  2. Noble materials and sustainable fabrics : Tweed, cashmere, wool and cotton are the preferred materials for this style. Hermès , for example, is known for its high-end leathers, which bring a refined touch to any Old Money wardrobe.
  3. Sobriety and discreet branding : Flashy logos and flashy colors should be avoided. In the Old Money universe, discretion is king . Opt for pieces where the quality of the fabrics and cuts speak for themselves.

Opportunities to Affirm Your Style

The Old Money Style is incredibly versatile, suitable for a variety of occasions:

  • Business Meetings : Double-breasted blazers and well-tailored work pants are perfect for a professional office look.
  • Casual outfits : Linen shirts and linen pants offer chic comfort for summer days while respecting the codes of elegance.
  • Elegant Events : Cocktail dresses and suede loafers add a touch of sophistication to formal evenings or dinners.
  • Cultural outings : Whether you're attending an evening at the opera or an exhibition at Versailles , the Old Money style finds its place with simple but sophisticated outfits.

Investing in Sustainable Elegance

Every garment in our collection, whether cashmere sweaters , wool jackets or well-cut trousers , is designed to span generations, just like the values ​​it embodies. Adopting the Old Money style means choosing sustainable fashion, focused on quality fabrics and craftsmanship , while displaying natural elegance and refined discretion.

In short, Old Money Style is more than just a trend. It is a return to basics, where each piece tells a story of heritage, tradition and refinement. For the modern man, embracing this style means asserting one’s place in a legacy of class and distinction while remaining anchored in contemporary realities.

► Discover our universe
Dive into the timeless elegance of the Old Money style. From classic pieces to noble materials, our selection will allow you to express your personality with refinement.
If you're new to classic fashion, you'll discover that there are many ways to incorporate these timeless pieces into your wardrobe.

Why choose our Old Money selection?


Our selection is designed to meet the expectations of lovers of classic and timeless style.

Durable pieces for responsible fashion


By investing in long-term pieces, you're opting for sustainable fashion. Our clothes are designed to last and transcend seasons.

A timeless style that never goes out of fashion


The codes of Old Money style are universal and timeless. By choosing our pieces, you're sure to never go wrong.

A personalized look thanks to our advice


Our blog offers tips on assembling your outfits, choosing the right accessories, and adopting an elegant and refined look.

A varied selection for all tastes


Whether you're more classic or looking to add a modern touch to your look, you'll definitely find what you're looking for in our selection.

How to choose your Old Money pieces?


To help you make your choice, we've categorized our products:

By category:
- Jackets and blazers: Timeless models inspired by American universities (Ivy League) like those from Brooks Brothers or Ralph Lauren.
- Shirts and polos: Oxford shirts in cotton poplin, pique knit polos like those from Lacoste or Fred Perry.
- Pants and jeans: Beige chinos, straight raw denim jeans.
- Cashmere cardigans.
- Accessories (belts, ties, watches): Leather belts, classic watches resembling Seiko or Omega models.

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